Reese’s Launches ‘Orange Era’ Campaign in 24 Hours After Taylor Swift’s Album Announcement
When Taylor Swift announced her 12th studio album, The Life of a Showgirl, brands knew it was time to move—and fast. Reese’s responded with…
Crayola Crafts Campaigns That Resonate with Adults
How emotional storytelling earns 6 billion impressions — and why back-to-school season is its marketing Super Bowl Crayola may be synonymous…
UK Bans Sanex Shower Gel Ad for Racial Stereotyping
A Cautionary Tale in Brand Sensitivity The UK’s Advertising Standards Authority (ASA) has banned a Sanex shower gel advertisement over…
Audi Reinvents the Car Manual with AI-Powered “Audi Reader”
Audi is redefining how we interact with our vehicles. The automaker recently launched Audi Reader, a next-gen feature integrated into the…
Allergy Isn’t Beauty: Degraler Plus’s Bold Take on Visible Discomfort
In a world where we edit, enhance, and curate our visual presence down to the last pixel, allergies remain the one beauty disruptor we never…
McDonald’s Drops a 20-Year Nostalgia Bomb
How the Full McDonaldland Relaunch Plans to Win Gen-Z’s Heart, Wallet & For You Page “There’s an entire magical world of McDonaldland,…
When Ads Cross the Line: What the Zara and BrewDog Bans Say About Brand Ethics
In today’s increasingly scrutinized media landscape, flashy creative isn’t enough—brands must now ensure their messaging aligns with emerging…
Inside Wednesday Season 2: The Brand Partnerships Powering Its Misfit Energy
Netflix’s Wednesday isn’t just returning with more dark humor and gothic charm—it’s also coming back with a powerful lineup of brand…
Água Serra da Estrela Refreshes Brand & Packaging with Sustainability at Heart
Água Serra da Estrela, Portugal’s iconic mountain spring water from the Serra da Estrela region, has unveiled a bold new visual identity in…
Pilgrims Choice Unveils Vibrant New Brand & Pack Design — Putting Flavour First
Pilgrims Choice, the UK’s second-largest cheddar brand, has undergone a bold overhaul to sharpen its shelf presence and emphasise taste-driven…