Bangladesh’s creative industry has reached a historic milestone as POP5, a Dhaka-based full-service creative agency, claimed the Grand Prix (SDG: Sustainable Cities) and Gold (SDG: No Poverty) at MAD STARS 2025, one of the world’s most prestigious advertising festivals.
Founded just nine months ago, POP5 has already positioned itself as a global creative force. The agency’s award-winning campaign, “Plot Farming,” also secured Silver, Bronze, and two Crystal awards—a testament to the depth and versatility of its ideas.
A Campaign That Transformed Empty Spaces into Urban Farms
At the heart of POP5’s success is Plot Farming—an initiative that reimagines unused housing plots as productive urban farmlands. By transforming neglected land into thriving sources of fresh produce, the campaign addressed urban space utilization, food security, and sustainability.
The project not only showcased the power of creativity in solving real-world challenges but also aligned seamlessly with the United Nations’ Sustainable Development Goals (SDGs).
A Rising Powerhouse from Bangladesh
Led by Chief Creative Officer Akrum Hossain, POP5’s meteoric rise highlights the emerging creative talent in Bangladesh’s advertising sector. In less than a year, the agency has managed to break into the global stage, competing with long-established networks and securing recognition at one of advertising’s toughest arenas.
“This recognition proves that bold ideas with real-world impact can come from anywhere,” Hossain shared, emphasizing the agency’s mission to blend creativity with purpose.
Setting New Standards for the Industry
POP5’s triumph at MAD STARS 2025 is more than an agency win—it’s a turning point for Bangladesh’s advertising industry. By demonstrating how local insight can scale to global relevance, the agency has set a benchmark for others to follow.
With “Plot Farming” now celebrated as a global case study in creativity with impact, POP5 is cementing Bangladesh’s place on the world map of innovation and advertising excellence.
