In a world where we edit, enhance, and curate our visual presence down to the last pixel, allergies remain the one beauty disruptor we never see coming. Degraler Plus’s new campaign, “Allergy Isn’t Beauty,” flips the narrative—portraying allergies not just as bothersome, but as aesthetic crises that rob you of presence. By making the invisibly felt visible, the campaign repositions the brand as not just relief, but restoration.
Campaign Insight: Allergies as Visual Disruption
We spend hours perfecting our look only to have a red nose, watery eye, or sneeze erase it all in seconds. This campaign reframes allergies as more than discomfort—they’re unintended “anti-beauty” moments that undermine confidence and control. The message is simple but powerful: in an image-first world, “there’s no room for allergy face.”
Creative Execution: Making the Invisible Visible
Degraler Plus brings allergies to life through striking visual metaphors and transparent storytelling. The campaign centers on transforming invisible symptoms—itching, redness, sneezing—into tangible, relatable experiences worthy of attention and action. It builds empathy while encouraging viewers to reclaim their image with a fast, effective solution.
Creative Team & Agency Credits
- Agency: BBA Ecuador and BBA Holding
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Creative Executive Officer: Bryan Recalde
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Account Director: Francisca Frisch
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Creative Director: Luis Barrera
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Art Director: Juan Francisco Jorres
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Copywriter: Fabián Lara
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Client: Bagó
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Brand: Degraler Plus
Why the Campaign Hits Home
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Instant Relatability: We all know that moment when allergies ruin the shot—this campaign captures it brilliantly.
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Bold Messaging: “Allergy Isn’t Beauty” is succinct, provocative, and memorable.
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Visual Storytelling: The concept invites arresting imagery—think allergy symptoms magnified, side-by-side contrasts, or emotional close-ups.
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Emotional Connection: By validating how allergies make us feel seen—or unseen—the messaging connects do deeply with audiences.
Final Thought
“Allergy Isn’t Beauty” provides a modern lens on old problems. It encourages us not to just treat symptoms—but to restore presence. In a reality shaped by optics, the campaign reminds us: relief means more than comfort—it means being seen on your own terms.
