ADFEST, one of the Asia-Pacific region’s most influential creative festivals, has unveiled its theme for the upcoming ADFEST 2026 — “HUMAN.” The festival will return to the Royal Cliff Hotels Group in Pattaya, Thailand, from March 25–28, 2026, celebrating creativity that connects, uplifts, and redefines the human experience in an increasingly AI-driven world.
At a time when technology continues to reshape the way people create, communicate, and consume, ADFEST 2026’s “HUMAN” theme serves as a reminder that creativity at its core is — and always should be — deeply human. The festival aims to explore how emotion, empathy, and purpose can guide the use of emerging technologies like artificial intelligence, ensuring they amplify humanity rather than replace it.
“Creativity has always been about people — their ideas, emotions, and stories,” said ADFEST President Jimmy Lam. “With AI evolving at a rapid pace, we want to celebrate the irreplaceable human spark that drives originality and connection.”
A Festival Rooted in Humanity
ADFEST 2026 will spotlight human-centered innovation through its Lotus Awards, workshops, and speaker sessions. Industry leaders, technologists, and storytellers from across the Asia-Pacific will discuss the evolving relationship between creativity and technology — from generative AI tools to immersive brand storytelling.
Building on the success of ADFEST 2025, which focused on “RISE,” this new theme continues the festival’s tradition of using creative exploration to address global shifts. “HUMAN” encourages agencies, brands, and creators to return to what truly matters: emotion, culture, and authenticity in the craft of communication.
Reconnecting the Industry
As one of the world’s longest-running regional creative festivals, ADFEST continues to serve as a hub for creative exchange across Asia-Pacific and the Middle East. The 2026 edition promises to bring together top minds from advertising, design, digital innovation, production, and beyond — offering opportunities for collaboration, networking, and inspiration.
ADFEST has long championed the idea that regional creativity can influence global trends. With “HUMAN” as its guiding theme, ADFEST 2026 aims to foster a deeper conversation about the future of creativity — one that balances the brilliance of machines with the beauty of being human.
Event Details
📅 Dates: March 25–28, 2026
📍 Venue: Royal Cliff Hotels Group, Pattaya, Thailand
🎨 Theme: HUMAN – Putting Humanity at the Heart of Creativity
