The new identity aims to harmonize Eatsy’s presence across digital and print in Vietnam, enhancing brand consistency and elevating the user experience.
Eatsy delivers a personalized AI-driven weight loss solution, integrating biometric data, eating habits, and lifestyle insights to craft a sustainable, tailored journey for each user.
Chefthai Creative drew inspiration from enclosed boundaries symbolizing “freedom within limits,” highlighting balance—freedom paired with control. The star’s wing, shaped like a harmonic oscillation peak, represents how consistent, positive habits lead to better health.
The brand combines a modern sans-serif with a classic serif typeface, merging technology with lifestyle personalization. Its minimalist logo—a bright orange paired with a four-pointed star—symbolizes health, AI, and progress, with the star subtly forming the letter “e” to represent the path toward improved wellbeing.
A vibrant orange–green palette reflects positivity and mirrors the app’s health spectrum from SOS to Perfect, with gradients illustrating continuous improvement. The new identity unifies Eatsy’s ecosystem across digital and print, enhancing user experience, strengthening brand cohesion, and encouraging adoption of Eatsy Pro.
Consumers want sustainable wellness, not quick fixes. The “freedom within limits” insight emphasizes self-discipline as empowerment, blending technology, personalization, and positivity.
The campaign grew from a simple health-tracking concept to a holistic “self-control lifestyle,” where every visual element—logo, colors, and gradients—reflects balance, consistency, and personal growth. Eatsy is now a full healthy lifestyle platform, helping users build sustainable habits.
Simplifying complex health data and AI-driven concepts into an approachable, emotionally engaging identity while keeping visual consistency across platforms was the main challenge.
Within three months post-launch, brand awareness rose 35%, in-app engagement increased 40%, and Eatsy Pro subscriptions grew 28%, showing stronger user trust and loyalty.
