Reddit is stepping up its ad game with a bold new format — Interactive Ads — designed to make brand promotions more engaging, playful, and immersive.
The new feature allows users to interact directly with branded content within Reddit’s feed, transforming traditional ads into participatory experiences. A recent example promoting The Running Man let users play a mini-game right inside the app, showcasing the format’s creative potential.
According to Reddit, Interactive Ads give brands the freedom to build custom experiences across 100,000+ communities. Options range from fully tailored campaigns to quick, high-impact templates like quizzes, countdowns, reveals, and trivia — adaptable for different creative goals and budgets.
The move empowers marketers to go beyond static visuals or video clips, opening the door to deeper engagement, better brand recall, and a more active community connection. However, Reddit’s discerning audience means brands must strike the right tone — authentic, relevant, and never forced.
With 116 million daily active users spending around 24 minutes per day on the platform, Reddit’s new format could redefine how brands connect with online communities — blending participation, creativity, and culture like never before.
