Yahoo DSP is stepping into the connected TV spotlight — and it’s bringing the laughs along. The ad tech platform has launched its first-ever CTV campaign, fronted by the effortlessly witty British comedian Troy Hawke, who injects a dose of humor and humanity into a space often known for jargon and charts.
The campaign builds on Yahoo DSP’s ongoing “Expect Results” platform, which champions what it does best — delivering real, measurable outcomes for marketers. With a nearly 90% win rate in competitive tests, Yahoo DSP continues to prove that it’s not just about promises, but performance that speaks for itself.
In a playful twist on traditional B2B advertising, the new campaign swaps buzzwords for personality. Through three comedic spots — “Promotion,” “Acronyms,” and “Medals” — Troy Hawke bursts into everyday office scenes, celebrating marketing success with his trademark flair. The message is simple: with Yahoo DSP, marketers can expect performance, partnership, and a bit of fun along the way.
“This campaign brings a human spark to ad tech,” said Alia Lamborghini, SVP, Revenue, Yahoo DSP. “Troy perfectly captures our confidence, transparency, and sense of humor — qualities that make us stand out in the industry.”
Created in partnership with Conscious Minds, the campaign was built and run using Yahoo’s own DSP technology. Rolling out across major CTV platforms and social channels from November 10, it’s part of a broader push spanning LinkedIn, trade media, and targeted outreach. Because when marketers expect results — Yahoo DSP is where they find them.
