Howatson+Company has been appointed the creative agency of record for ABN Group, working across its leading brands, Boutique Homes and Homebuyers Centre. The win follows a competitive tender process and marks a significant partnership for the independent agency.
Founded in 1978, ABN Group has grown from a single home builder into a market-leading collective of 17 businesses spanning home design and construction, commercial projects, land development, finance, and specialist services. The Group now delivers everything from first homes and luxury builds to schools, offices and mixed-use developments.
As part of the appointment, Howatson+Company will develop a consumer-led brand strategy to help ABN Group stand apart in a crowded market. Both organisations highlighted their aligned values, shared ambition, and commitment to innovation as key drivers of the partnership.
Leadership from both sides expressed excitement about the collaboration, with ABN Group noting Howatson+Company as the “final piece” in its agency village. The creative agency will begin work immediately, bringing fresh strategic and creative thinking to the Group’s expansive portfolio.
