Wearable Sport Psychology: How 2degrees & TBWA Are Helping Keep Girls in the Game
In an inspired move blending creativity, psychology, and purpose, 2degrees, in collaboration with TBWA\NZ and Eleven PR, has launched a unique…
The New Rule of Brand Relevance: Why Humor Wins Over Virtue in Modern Marketing
In the fast-paced digital landscape, brands are fighting for the scarcest commodity of all: attention. According to Media Marketing, the new…
POP5 Wins Grand Prix at MAD STARS 2025 with Groundbreaking “Plot Farming” Campaign
Bangladesh’s creative industry has reached a historic milestone as POP5, a Dhaka-based full-service creative agency, claimed the Grand Prix…
IKEA Brighton Opens With a Love Letter to Its Noisiest Locals—Seagulls Everywhere
IKEA’s newest UK store in Brighton isn’t just opening its doors—it’s embracing one of the city’s most notorious residents: the local seagulls.…
Reese’s Launches ‘Orange Era’ Campaign in 24 Hours After Taylor Swift’s Album Announcement
When Taylor Swift announced her 12th studio album, The Life of a Showgirl, brands knew it was time to move—and fast. Reese’s responded with…
EE Launches Safer SIMs to Help Parents Navigate Their Child’s First Smartphone
With the new school year fast approaching, EE has unveiled a game-changing initiative aimed at helping parents safely introduce smartphones to…
Adobe Acrobat Studio Reinvents PDFs as AI-Powered Workspaces
The PDF—a format integral to digital workflows—just stepped into the future. Adobe has unveiled Acrobat Studio, an AI-powered reimagining of…
Crayola Crafts Campaigns That Resonate with Adults
How emotional storytelling earns 6 billion impressions — and why back-to-school season is its marketing Super Bowl Crayola may be synonymous…
UK Bans Sanex Shower Gel Ad for Racial Stereotyping
A Cautionary Tale in Brand Sensitivity The UK’s Advertising Standards Authority (ASA) has banned a Sanex shower gel advertisement over…
Netflix Confirms Dept. Q Season 2: Cast, Story, and What to Expect
Fans of Nordic noir and cold-case thrillers have reason to celebrate—Netflix has officially confirmed a second season of Dept. Q. The first…