Spikes Asia, APAC’s most influential benchmark for creativity and marketing effectiveness, has announced its Jury Presidents for the 2026 Awards. Meeting in Singapore next March, these leaders will shape how the region’s most outstanding work is evaluated and celebrated.
A major highlight is the historic appointment of Atiya Zaidi, CEO & Chief Creative Officer of BBDO Pakistan, as the first-ever Jury President from Pakistan. A Cannes Lions Glass winner and global mentor, Zaidi will oversee Design and Industry Craft, seeking ideas where craft elevates meaning and human insight drives execution.
This year also marks the debut of the Creative B2B Spikes, led by Wendy Walker, VP & CMO of Salesforce, ASEAN. With 25 years of marketing expertise, Walker aims to define a new standard for innovative B2B creativity in a region known for brave storytelling and bold brand thinking.
Spikes Asia 2026 Jury Presidents:
- Reed Collins – Audio & Radio, Film, Print & Publishing
- Lisa Fedyszyn – Brand Experience & Activation, Creative Commerce
- Wendy Walker – Creative B2B
- Maurice Riley – Creative Data, Innovation
- Shilpa Sinha – Creative Effectiveness, Creative Strategy
- Atiya Zaidi – Design, Industry Craft
- Barbara Humphries – Digital Craft, Social & Creator
- Anupama Ramaswamy – Direct, Outdoor
- Britney Pai – Entertainment, Gaming, Music
- Wuthisak Anarnkaporn – Film Craft
- Rohini Miglani – Healthcare
- Josh Gallagher – Media
- Tomoko Tagami – PR
Spikes Asia Director Melanie Speet called the 2026 lineup “a reflection of the breadth and diversity of APAC’s creative leadership,” while LIONS CEO Simon Cook highlighted the Presidents’ “bold thinking and innovative spirit.”
Entries for Spikes Asia 2026 are open until 29 January 2026. Learn more at www.spikes.asia
