“Nice Try”: Epica Awards’ Playful CGI Campaign Highlights Press-Only Jury
In a clever blend of humor and insider nudge, the Epica Awards 2025—renowned as the only major creative awards judged exclusively by…
Wearable Sport Psychology: How 2degrees & TBWA Are Helping Keep Girls in the Game
In an inspired move blending creativity, psychology, and purpose, 2degrees, in collaboration with TBWA\NZ and Eleven PR, has launched a unique…
Band-Aid Makes a Splash at Summerfest 2025 with Pool-Themed Pop-Up
What better way to showcase a waterproof bandage than at a festival immersed in water? At Summerfest 2025, Band-Aid did just that—transforming…
The New Rule of Brand Relevance: Why Humor Wins Over Virtue in Modern Marketing
In the fast-paced digital landscape, brands are fighting for the scarcest commodity of all: attention. According to Media Marketing, the new…
Columbia Sportswear’s Bold Return: Engineered for Whatever Unleashes Nature’s Chaos with Irreverent Humor
Columbia Sportswear just launched its first major brand platform in over a decade—“Engineered for Whatever”—a vivid rallying cry…
Bose Gets “Butter Yellow” Brilliant with Speaker Packaging That Looks Like Toast
In an era where packaging is about more than protection—it’s storytelling—Bose has churned out a design delight. The audio brand’s…
POP5 Wins Grand Prix at MAD STARS 2025 with Groundbreaking “Plot Farming” Campaign
Bangladesh’s creative industry has reached a historic milestone as POP5, a Dhaka-based full-service creative agency, claimed the Grand Prix…
IKEA Brighton Opens With a Love Letter to Its Noisiest Locals—Seagulls Everywhere
IKEA’s newest UK store in Brighton isn’t just opening its doors—it’s embracing one of the city’s most notorious residents: the local seagulls.…
Reese’s Launches ‘Orange Era’ Campaign in 24 Hours After Taylor Swift’s Album Announcement
When Taylor Swift announced her 12th studio album, The Life of a Showgirl, brands knew it was time to move—and fast. Reese’s responded with…
MAD STARS 2025 Kicks Off in Busan with Judging, Competitions, Keynotes, and Opening Ceremony
Busan has once again transformed into a global hub for creativity, innovation, and advertising excellence as MAD STARS 2025 officially kicks…