KEPCO Takes K-Energy to the Global Stage Through Symbolic Design
A Lifeline Off the Grid: How Azercell’s ‘Offline Women’ Platform Is Rewriting the Rules on Support
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A Lifeline Off the Grid: How Azercell’s ‘Offline Women’ Platform Is Rewriting the Rules on Support

In a world where internet access has become nearly as essential as breathing, it’s easy to forget that for many women experiencing violence or isolation, even basic connectivity isn’t guaranteed. Azercell’s new “Offline Women” initiative flips that reality on its head — making support resources accessible without needing mobile data or an internet connection. This groundbreaking platform allows women in difficult situations to access critical information and guidance via oflaynqadinlar.az completely free of charge for Azercell subscribers — an innovation that could be a life-changer for those trapped in silence and fear.

Launched on International Day for the Elimination of Violence Against Women, the project was developed in partnership with the public union “Ümidli Gələcək” (“Hopeful Future”), underscoring a growing corporate and civil-society alliance tackling gender-based violence head-on. What sets this platform apart isn’t just its tech — it’s the human insight behind it. Women using the service can find step-by-step guidance on recognizing different forms of abuse, understanding their legal rights under Azerbaijani law, and exploring initial psychological and social support options — all designed to be safe, secure, and anonymous.

But the support doesn’t stop at information. Women in urgent need can call the Women’s Support Line at 116111, a 24/7 helpline also backed by Azercell and the “Ümidli Gələcək” team that has already assisted over 11,000 women with psychosocial help, legal guidance, and steps toward rebuilding their lives. This combination of online — and offline — tools makes Azercell’s approach truly holistic.

Ultimately, the Offline Women platform is more than a tech solution — it’s a bold statement. By removing barriers to access, Azercell is not just connecting phones; it’s connecting hope with possibility, support with action, and real women with real change. In doing so, it’s raising the bar for how corporations can meaningfully engage in social issues that matter.

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