UK functional drink brand MOJU is turning up the volume on its brand story with its biggest TV campaign ever — and this time it’s not just online and out-of-home posters grabbing attention. After establishing its Bring on the Boom platform through bold outdoor and digital executions, the campaign made its broadcast debut on Boxing Day with a 30-second TV commercial designed to dramatise the powerful kick of its fresh ginger shots.
Created in partnership with creative agency Leo UK and media agency Bicycle, Bring on the Boom has been dialling up MOJU’s presence across the UK since October with eye-catching “Boom Eyes” visuals and high-impact media placements. What sets this new TV push apart is its ambition: to build emotional connection and establish the brand as a daily mindset — not just a functional drink.
The hero advert — directed by comedy talent Max Barden — tells a playful story of an exhausted everyday dad who, after one MOJU shot, is whisked into a high-energy “Boom Place” full of hype, motivation and crowd-cheering zest. This narrative brings MOJU’s core brand promise to life: helping people tackle their day at full power and “live life with more mojo.”
Beyond the screen, the campaign’s reach is extensive. The integrated rollout also includes out-of-home, social, influencer, retail media and sampling initiatives — with plans to distribute hundreds of thousands of free shots in key UK cities. With a nationwide media schedule expected to reach over 49 million viewers and passers-by, MOJU is making sure its boom is heard loud and clear
Brand leaders see this as more than a moment — it’s a milestone. According to MOJU’s head of brand and creative, the Bring on the Boom platform channels real consumer experience: that visceral jolt of ginger that “sets people up to take on whatever the day throws at them.” As it runs through February, this campaign could define MOJU’s identity in the crowded wellness and energy drink space.
