The Campaign Big Global Awards 2026 have unveiled their winners, spotlighting some of the most inventive and impactful creative work in advertising and marketing from around the world. From bold storytelling to audience-driven innovations, this year’s winners showcase how creativity continues to shape global brand conversations and cultural relevance.
As the dust settles on another unforgettable night of celebration, one agency stood out above the rest. The UK’s VCCP emerged as the most-decorated winner, taking home six coveted trophies across multiple categories — including FMCG, Out of Home, Film, and Best Use of an Influencer — for standout campaigns like Made to Share and Daisy vs Scammers.
But it wasn’t just VCCP making waves. Germany’s Serviceplan walked away with four awards, while Canada’s Courage and Publicis Toronto also impressed judges with work that blended creativity with strategic impact. These wins illustrate how global creativity isn’t confined to one region — the spotlight truly reached across continents this year at the Big Global Awards.
Among the standout campaign winners were Made to be Enjoyed, Not Endured for Bournville in the Film category, Spell Codes by Courage in Social, and Opera in Branded Content — each showcasing how original ideas can resonate with audiences and elevate the brands behind them.
Looking ahead, the Campaign Big Global Awards continue to grow as a leading global stage for the best creative minds in advertising. With entries from four continents and a judging panel of industry leaders, the awards reinforce that great ideas — big or small — can ignite conversations worldwide.
