In an exciting turn for Filipino creative campaigns this year, Greenwich’s “Sarap to Feel G” strategy has been crowned with the Best Creative Campaign award at Grab FanFaves 2025 — a testament to how strong emotional storytelling and meaningful connections can outshine traditional promo-centric marketing.
Unlike many campaigns that rely heavily on discounts and vouchers, Greenwich shifted the narrative toward genuine joy — celebrating shared moments over a delicious slice of pizza with friends, family, and loved ones. Their Flavor-Loaded Thins Trio, featuring popular flavors like All-In, Primo Pepperoni, and Hawaiian, became more than just an affordable pizza choice; it became a symbol of everyday celebrations and small but meaningful gatherings.
What set this campaign apart was its collaboration with Grab’s platform capabilities and clever use of Key Opinion Leaders (KOLs), including popular Pinoy Big Brother personalities. Instead of leaning on promos alone, Greenwich and Grab crafted a story that resonated with fans, emphasizing fun, flavor, and togetherness — earning them major buzz, strong engagement, and ultimately, the coveted Grab FanFaves creative accolade.
More importantly, Greenwich’s marketing head emphasized that the award isn’t just about trophies — it’s about staying true to the brand’s essence of sparking feel-good connections that matter. As the brand continues to build on this momentum, the “Feel G” era stands as a shining example of how authentic brand purpose — paired with creative strategy and meaningful consumer experiences — can lead to powerful results.
