Canada’s advertising and marketing industry is taking a major step toward strengthening its future workforce. The Institute of Canadian Agencies (ICA) has launched a new National Talent Charter alongside the formation of a Talent Advisory Committee, aiming to tackle talent challenges and create a more inclusive, sustainable industry.
The National Talent Charter is designed to set clear standards and commitments for agencies across the country. It focuses on building stronger workplace cultures, improving diversity and inclusion, and ensuring that the industry attracts and retains the next generation of creative professionals. By outlining shared principles, the charter encourages agencies to collaborate in shaping a healthier talent ecosystem.
To guide this initiative, ICA has also introduced a dedicated Talent Advisory Committee made up of industry leaders and HR experts. The committee will help drive strategic actions, provide insights into workforce trends, and advise on programs that support career development within Canada’s advertising and marketing sector.
Industry leaders believe that addressing talent challenges requires a united approach. From mentorship opportunities and training programs to equitable hiring practices, the charter aims to inspire agencies to invest more deeply in people while creating pathways for emerging creatives and strategists to thrive.
With the launch of the charter and advisory committee, the ICA is signaling a strong commitment to long-term industry growth. By prioritizing talent development and collaboration, the organization hopes to ensure that Canada’s creative industry remains competitive, innovative, and ready for the future.
