Amazon has teamed up with Aussie comedian Steph Tisdell to launch a cheeky new ad campaign that reminds Australians they don’t have to break the bank to show love to family, friends and even pets. The “Spend Less on the Ones They Love” effort highlights how Amazon’s wide range of great-value products means meaningful gifts and everyday buys can cost less — without diminishing how much you care.
In a series of humorous 30-second TV spots created by Droga5 ANZ and directed by Cannes Lions-winning Max Barden, Steph hilariously showcases how she saves on thoughtful purchases for her mum, niece, mates and her beloved dog, all while keeping her signature Aussie wit front and centre. These spots mirror real-life humour and relatability, capturing everyday moments where being smart with money doesn’t mean loving less.
The campaign’s reach stretches beyond TV into cinema, broadcast video-on-demand, social platforms, out-of-home and radio, with Steph also starring in ten bespoke short social films that take viewers on her money-saving adventures — from party decorations to essentials like protein powder.
Behind the scenes, Amazon collaborated closely with Steph in writers’ rooms to ensure the ads felt authentic to her comedic style and lifestyle, even casting a dog resembling her own border collie, Stevie. First Nations consultants YarnnUp and disability inclusion initiative Shift20 were also consulted during scripting and production to shape the campaign’s tone and casting.
Amazon Australia’s head of brand and category marketing says the campaign captures how you can adore someone while still being smart with gifts and shared moments — thanks to Amazon’s low prices and vast selection. The fun, relatable work reinforces that thoughtful spending doesn’t require spending big.
