Adidas has launched the TERREX Teahouse, a new mountain experience nestled in Kazakhstan’s Butakovskiy Gorge, designed to honor the region’s rich outdoor heritage. Inspired by the traditional Kazakh yurt, the teahouse offers hikers a warm, welcoming waypoint to pause, enjoy panoramic views, and reconnect with nature over traditional Kazakh tea.
Accessible only on foot, the TERREX Teahouse blends seamlessly with the rugged landscape, providing a communal space that encourages reflection and shared experiences along the trail.
“Outdoor culture here is shaped by history, resilience, and a profound connection to the land,” said Bilal Fares, General Manager adidas EMC. “The TERREX Teahouse celebrates that spirit, offering hikers a meaningful moment on their journey while honoring local tradition.”
To mark the opening, adidas TERREX hosted a group of ambassadors and media partners on an immersive hike into the gorge, letting them experience the teahouse firsthand. The journey has already sparked engagement across outdoor communities and social platforms, inspiring renewed interest in mountain exploration in Kazakhstan.
With the TERREX Teahouse, adidas underscores its commitment to supporting the region’s outdoor movement and creating experiences that connect adventurers with both nature and local culture.
