According to Amazon, the company has repeatedly urged Perplexity to disable its AI browser’s ability to place customer orders.
Amazon has made it clear it doesn’t want to be part of Perplexity’s AI-powered shopping ecosystem. In a post on Tuesday, the e-commerce giant said it has “repeatedly requested” that Perplexity stop allowing its Comet AI browser to purchase products for customers. Perplexity, however, accused Amazon of “bullying” in response to what it calls an “aggressive legal threat.”
Perplexity’s Comet browser includes an AI feature that can find and buy products from various sites — including Amazon — on behalf of users. The startup says Amazon’s demands to disable this function go against the company’s own values and openness toward third-party AI tools.
“Amazon should love this. Easier shopping means more transactions and happier customers,” Perplexity wrote. “But Amazon doesn’t care. They’re more interested in serving you ads, sponsored results, and influencing your purchasing decisions with upsells and confusing offers.” The post also cited Amazon CEO Andy Jassy’s recent statement that the company expects to “partner with third-party agents” over time.
Perplexity spokesperson Jesse Dwyer compared Amazon’s stance to a store forcing customers to use in-house shoppers, saying, “That’s not a personal shopper — that’s a sales associate.” In response, Amazon said that third-party apps purchasing products on its platform “should respect service provider decisions,” claiming Comet offers a “significantly degraded shopping and customer service experience.”
