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Welcome to the pulse of modern marketing. From digital strategy and brand activations to consumer psychology and data-led storytelling—our Marketing section uncovers the tactics driving brand growth. We analyze what’s trending, what works, and what’s next in the ever-evolving marketing landscape.
What better way to showcase a waterproof bandage than at a festival immersed in water? At Summerfest 2025, Band-Aid did just that—transforming…
In the fast-paced digital landscape, brands are fighting for the scarcest commodity of all: attention. According to Media Marketing, the new…
When Taylor Swift announced her 12th studio album, The Life of a Showgirl, brands knew it was time to move—and fast. Reese’s responded with…
With the new school year fast approaching, EE has unveiled a game-changing initiative aimed at helping parents safely introduce smartphones to…
How emotional storytelling earns 6 billion impressions — and why back-to-school season is its marketing Super Bowl Crayola may be synonymous…
Audi is redefining how we interact with our vehicles. The automaker recently launched Audi Reader, a next-gen feature integrated into the…
In a world where we edit, enhance, and curate our visual presence down to the last pixel, allergies remain the one beauty disruptor we never…
Vietnam’s Ministry of Health has unveiled an emotionally powerful national campaign titled “For a Vietnam Free from the Burdens of HPV,”…
Netflix’s Wednesday isn’t just returning with more dark humor and gothic charm—it’s also coming back with a powerful lineup of brand…
Reddit is rapidly emerging as one of the most promising platforms in the digital advertising space. According to WARC Media’s Platform…