The inaugural 2025 Global Awards Rankings published by Campaign Red have spotlighted the brands, agencies and campaigns that have dominated the creative awards circuit in recent years. Based on a dataset analysing more than 10,000 award wins across six major global competitions, the rankings provide a clear view of which organisations are consistently securing recognition on the world stage.
This year’s report not only identifies the top-performing agencies, brands and campaigns, it also highlights evolving patterns in global creativity — from increased cross-regional collaborations to purpose-driven work that cuts through the noise. The data underscores the fact that award-winning work is no longer just about aesthetic excellence, but about relevance, resonance and measurable impact.
For brands and agencies alike, the Rankings present both a benchmark and an inspiration. For creative leaders, there are clear lessons: excellence demands a strong idea, smart execution, global relevance and the ability to translate creative value into business outcomes. These rankings show that the most awarded players often have all four. Furthermore, the rankings will prove a valuable planning tool: enabling clients and agencies to identify where creative capital is being invested, and what sorts of work are most celebrated today.
Below is a selection of winners featured in the Rankings across the three key categories: Agencies, Brands, and Campaigns.
Agencies
- Interpublic Group-owned network (topped the agency category) – driven by a strong slate of award-winning work across its agencies globally.
- Other leading agencies in the top 20 included independent shops and global networks alike.
Brands
- Aldi – achieved strong upward movement in the brand rankings thanks to its effective creative work and global campaign wins.
- Bayer – likewise featured prominently, underscoring how pharma and health brands are also now major contenders in creative award lists.
Campaigns
- Among the most-awarded campaigns globally was the work by Vaseline with its “Verified” initiative via Ogilvy Singapore.
- The campaign called “Go MonGOlia” for the Mongolia Government with Edelman Singapore also featured in the top campaign list.
- Another example: “Love Your Lunch Day” for Sistema (Newell Brands) with Zeno Group Canada made waves in global campaign ranking.
