Inside White Square 2026: The Global Jury Set to Define Creative Excellence

The advertising and creative world is buzzing as the White Square International Festival of Creativity 2026 prepares to bring the industry’s brightest minds together. With jury line-ups confirmed from over 45 countries, this year’s festival promises deeper global representation and even more rigorous evaluation of creative excellence.

This annual festival — widely recognized across the global creative community — showcases standout work in marketing, media, branding, and communications. Each year, more than 1,500 projects from Europe, the USA, Latin America, the MENA region, Asia, and beyond compete for top honors.

A Diverse and Distinguished Jury

For the 2026 edition, White Square will expand its evaluation landscape with eight international jury line-ups. These groups will judge everything from creative storytelling and branding strategies to digital transformation and media campaigns. The festival also introduces a Clients Jury, adding perspectives from leading brand decision-makers.

The Grand Jury, made up of the heads of each individual jury, will ultimately select the Grand Prix – the highest honor of the festival. This multi-tiered judging process ensures that every project is reviewed through a blend of artistic insight, strategic understanding and business relevance.

What Jurors Will Be Judging

The festival’s jury teams are tasked with reviewing entries in key disciplines including:

  • Creative — Film, Print, Audio, Outdoor and Integrated concepts
  • Branding & Design — Packaging, Digital Engagement and Product Design
  • Marketing & Digital — Campaign Innovation, Social & Influencer Strategy
  • Media and Craft — Strategic media use and production quality
  • Mass Media — Communication impact and reach
  • Efforts & Achievements — Brand and strategy excellence (Client Jury)

This structure reflects the festival’s commitment to evaluating both the artistry and effectiveness of creative work.

White Square isn’t just about awarding great creative work — it’s about defining the future of creativity. This year’s jury line-ups include professionals with extensive experience judging at other global festivals, bringing together fresh ideas and diverse perspectives. Their expertise will help identify work that not only pushes boundaries but also delivers measurable impact.

With the judging process set to take place online in May and winners revealed in June, creative teams worldwide are gearing up to showcase their best work.

Winning at White Square has become a hallmark of professional excellence. Successful entries receive international exposure through industry media and strengthen their reputations across markets. As the festival continues to grow, it reinforces the role of creativity in driving cultural relevance, business growth, and social influence.

Whether you’re a creative director, a marketing strategist, or a media innovator, White Square 2026 is shaping up to be an unmissable event in the global creative calendar.

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