Creative agency Jung von Matt DONAU has unveiled the world’s first perfume made from carbon dioxide captured at a live music event, blending science, pop culture and sustainability in a striking new way.
Created in collaboration with Austrian musician Bibiza, the project—named Donauwasser—used carbon capture and utilisation technology to extract CO₂ from the air during an exclusive Bibiza performance in Linz. The captured emissions were transformed into raw materials that form the base of the fragrance, making the audience an active part of the creation.
Bibiza personally curated the scent alongside perfumers Frau Tonis, describing it as energetic, electrifying and infused with adrenaline. Only 50 bottles were produced, housed in a bespoke flacon designed by Viennese goldsmith Paul Pichler, with most bottles reserved as prizes for fans.
Commissioned by the Association of the Austrian Chemical Industry, the initiative aims to reshape perceptions of chemistry among Gen Z by showing its real-world, creative impact. A short film by director Simon Rajchl documents the journey from concert to perfume, reinforcing how science can be seen, smelled and experienced beyond the lab.
