Last night’s Media Week Awards 2025 brought much-deserved recognition to top performers across UK commercial media. The event spotlighted work that pushed boundaries, drove business results, and leaned into innovation during a challenging media landscape.
Here are some of the standout winners and what their victories suggest about where media is heading.
Major Winners & Highlights (Click for Full List)
- PHD and OMD emerged among the evening’s big winners, reinforcing their reputations as agencies that blend strategic heft with creative execution.
- ITV also secured awards, underlining its strength as a media owner that continues to deliver scale, reach, and relevance in the era of fragmentation.
While the full list covers many more categories—from media innovation to long-term strategies—the message of the night was clear: media teams that deliver both creativity and results are being rewarded.
What the Awards Reveal About Media Trends in 2025
1. Strategy + Execution Are Equally Valued
Agencies like PHD and OMD winning big underscores that insight-led planning plus flawless execution is still the gold standard. The industry is rewarding work that’s strategically grounded, not just flashy.
2. Media Owners Must Stay Creative
Media owners like ITV are no longer just distribution channels. Their ability to produce compelling content, sponsor cultural moments, and partner with brands is now central to media strategies—and such versatility is being recognized.
3. Innovation Is No Longer Optional
With the fast-changing media landscape—shifting audiences, ad format proliferation, privacy pressures—winners had to show innovation, not just incremental updates. Whether in data, formats, or content, the awards favored bold moves.
Final Thoughts
The Media Week Awards 2025 served as a reminder that media work is evolving fast—and those who blend strategy, creativity, and innovation will define the next era. As budgets tighten and attention fragments, the winners from last night represent the agencies and media brands best capable of navigating disruption.
