Telstra has revived its Wherever We Go brand campaign with a creative sequel that brings back the much-talked-about “Telstrut” and charismatic characters in a 90-second film that taps into imagination and partnership symbolism. The new work, crafted with creative agency Bear Meets Eagle on Fire and partner agency +61, builds on the original idea of journey and connection, inviting a cast of playful characters to join in on the whistling duet that sits at the heart of the brand’s promise.
Designed to coincide with the start of the footy season, the campaign film sees “Mick” and his companion inspiring others through harmony and fun, using the duet as a metaphor for collaboration and shared experiences — reflecting the message that Telstra’s services move with people, “wherever we go.”
What sets this iteration apart is the striking out-of-home component: handcrafted paper art installations featuring unique walking legs created by artist Jeff Nishinaka and captured by photographer Carl Kleiner. Each piece brings a tactile, imaginative quality to the streets, reinforcing the campaign’s theme of craft and connection in physical spaces.
Telstra’s Head of Brand and Marketing Communications highlights the cultural response to the original “Telstrut,” with millions of views and audience creativity on platforms like TikTok helping influence this follow-up. The team emphasizes care, detail and the joy of building upon a creative idea that resonated widely, further underlining a shift from traditional corporate marketing to storytelling with heart.
This latest campaign continues the adventurous streak in Telstra’s branding strategy, moving beyond conventional telecom ads by leaning into crafted visuals and whimsical narrative moments. It’s a reminder that in an era of content overload, distinctive creative — grounded in human-centric themes — can still capture attention and spark conversations.
