This holiday season, the LEGO Group invites families to The Chalet of Play, a free festive experience at Covent Garden’s Piazza from 8–30 November 2025. The dazzling new wonderland brings the magic of LEGO to life, offering a world bursting with creativity, colour and Christmas spirit. Visitors can explore a traditionally inspired Christmas market with a playful twist, where every brick tells a story and every builder can make a little holiday magic of their own.
Families can dive into festive fun across themed zones, from the Tinsel Toss, where guests aim tinsel rings at LEGO brick-built characters like Cataclaws, Young Simba, Dancing Groot and LEGO Santa, to the Minecraft Zone, where kids take on gaming-inspired missions to recover stolen presents from Creepers and zombies.
At the heart of the experience stands the Creativi-Tree, a shining symbol of imagination. Visitors can build Christmas-inspired creations to hang on the tree, watching its star glow brighter with every addition. The Build To Give area captures the true spirit of the season — for every LEGO heart built, the LEGO Group will donate a set to a child in need, spreading joy far beyond the chalet.
For even more festive fun, families can visit the Winter Wonderland Chalet on the first floor of the LEGO Leicester Square store from 4 November. There, guests can explore interactive zones, strike a pose with Cataclaws and LEGO musical props, and craft decorations to adorn the in-store Christmas tree — celebrating creativity and togetherness in true LEGO style.
