To combat the growing threat of phone scams, the Korean National Police Agency has partnered with Cheil to launch “VOICE WANTED”, a public-driven campaign that turns scammers’ voices into vital evidence.
The initiative invites citizens to submit scam call recordings, allowing authorities to analyse unique voice characteristics—much like fingerprints—to identify and track criminals. By building a nationwide voice database, police aim to improve arrest rates, prevent future crimes, and dismantle organised scam networks.
As part of the campaign, Cheil created striking wanted posters for voices, featuring waveform visuals generated from real scam calls. Each poster includes a QR code that links to real cases, explains current scam tactics, and enables the public to report scam recordings directly to the police.
Collected voice samples are compared with existing criminal voice files and shared with telecom providers, helping trigger warning alerts for suspected scam calls. With over 14,000 posters placed across banks, ATMs, police stations, and public offices, VOICE WANTED turns everyday spaces into crime-prevention touchpoints—proving that public participation can be a powerful weapon against phone scams.
