Korea Electric Power Corporation (KEPCO) has stepped onto the global spotlight with a powerful branding statement, using symbolic design to introduce its identity to the world. Instead of relying on technical messaging, the brand chose emotion, culture, and visual storytelling to make a lasting impression.
The campaign marked KEPCO’s presence on the world stage during its debut on the New York Stock Exchange, with high-impact visuals displayed in iconic locations like Times Square and Silicon Valley. In spaces crowded with global brands, KEPCO stood out by telling a story rather than pushing a product.
At the center of the campaign is the tiger, inspired by traditional Korean folk art. The symbol represents strength, protection, and vitality — values that align with KEPCO’s role as a national energy leader. By blending heritage with modern design, the brand created an image that feels both authentic and globally relatable.
The visuals also incorporate traditional Korean colors and patterns, reimagined through advanced digital and 3D techniques. This fusion of culture and technology reflects KEPCO’s message of innovation rooted in identity, turning large outdoor screens into immersive storytelling platforms.
Through this campaign, KEPCO proves that even infrastructure-driven brands can connect emotionally with global audiences. By leading with design and symbolism, the company presents K-Energy not just as power supply, but as a cultural force ready for the future.
