Accenture Song has been crowned Red Dot Agency of the Year 2025, a milestone that cements its position as one of the world’s most influential design and experience-led agencies. The recognition celebrates Accenture Song’s ability to seamlessly blend creativity, technology, and human insight—delivering work that not only looks exceptional but also drives real business impact across global brands.
The Red Dot jury honored Accenture Song for its consistently high standard of design across multiple disciplines, from branding and digital experiences to service and product design. What set the agency apart was its holistic approach: design is not treated as a final layer, but as a strategic engine embedded throughout the entire customer journey. This mindset has allowed Accenture Song to create work that is both visually striking and deeply functional.
Nick Law, global creative strategy and experience lead at Accenture Song
In 2025, as brands face growing pressure to be culturally relevant, digitally fluent, and purpose-driven, Accenture Song’s recognition feels especially timely. The agency’s projects reflect a strong understanding of how people interact with brands today—across platforms, moments, and emotions—while leveraging data and technology to scale creativity in meaningful ways.
Being named Red Dot Agency of the Year is more than a trophy; it’s a signal of where the global design industry is headed. Accenture Song’s win highlights a future where design leadership is defined by collaboration, innovation, and measurable impact—proving that great design doesn’t just win awards, it shapes experiences and drives transformation.
