Pizza Hut India is turning the pizza world upside down—literally! With cheese at the heart of what their fans crave, the brand asked: how can we make pizzas even cheesier, bolder, and more fun? The answer is the Ultimate Cheese Crust, a first-of-its-kind upgrade that stuffs molten cheese right into the crust and doubles the cheesy goodness across the slice.
To celebrate, Pizza Hut teamed up with Havas Creative India for the playful “Flip To The Cheese” campaign. The idea is simple: start from the crust for the cheesiest first bite. But Pizza Hut didn’t stop at words—they flipped their Instagram page, stores, and even billboards upside down, creating a quirky, unforgettable experience that got everyone talking.
Influencers teased the launch with the question, “What gets better when you flip it?” before revealing the gooey Cheese Crown. From short films to festival activations, the campaign turned ordinary pizza eating into a fun, shareable ritual, encouraging fans to embrace the new way of enjoying every bite.
Manish Guptaa, CMO of Pizza Hut India, says it’s about more than just pizza—it’s about creating joy, indulgence, and an iconic eating ritual. The campaign combines PR, influencer partnerships, out-of-home ads, and immersive in-store experiences to bring the flip to life nationwide.
With the Ultimate Cheese Crust available across all 890+ Pizza Hut outlets in India, this isn’t just a pizza—it’s a (flip) revolution. Join the craze, celebrate the gooey goodness, and don’t forget: the first bite is all about the crust.
