Heinz is turning Christmas into a delicious celebration of love, family, and flavor with ‘It’s Heinz Season’—the brand’s first-ever unified Southeast Asia holiday campaign created by BBDO Bangkok and BBDO Guerrero. Launched simultaneously in Thailand and the Philippines, the campaign captures something deeply relatable: the way food connects families, especially during the holidays.
At the heart of the idea lies a simple truth Southeast Asians know well—food is pride. In Thailand and the Philippines, people take taste personally. Every dish must spark joy, memory, and satisfaction. And during Christmas, when Western dishes fill the table, there’s one non-negotiable ingredient for true food lovers: Heinz Ketchup. For many, the meal doesn’t truly begin until Heinz is on the table.
The film brings this insight to life through a warm, festive family story. The Christmas table is beautifully prepared, everyone gathers to say grace… and then, silence. No one touches the food. Something is missing. When the family races to greet the returning son, the moment feels like an emotional reunion—until the real star appears from his bag: a bottle of Heinz. Only then do smiles widen, forks lift, and the feast finally begins. It’s a playful reminder that sometimes, true love waits—and it waits for Heinz.
This campaign is more than a holiday ad; it’s a regional milestone. It marks the first collaboration between Heinz South & Southeast Asia, BBDO Bangkok, and BBDO Guerrero—blending Thai charm, Filipino warmth, and Heinz’s unmistakable global aesthetic. The teams tapped into a shared cultural truth across two “foodie nations,” proving that regional storytelling can feel both proudly local and authentically global.
With True Love Waits, Heinz signals the start of a new creative chapter in Southeast Asia—one that celebrates taste, culture, and the people who refuse to settle for anything less than the thick, rich, red original. As Thailand and the Philippines lead the movement, Heinz is ready to make every gathering, every celebration, and every plate worth the wait.
