Will AI replace humans? JetBrains and Talent Creative Agency flip that question on its head — because right now, it’s humans replacing AI. Developers are drowning in repetitive work like debugging and testing, doing the kind of mechanical tasks AI was built to handle.
Enter Junie, JetBrains’ smart coding agent — the face of a playful “pro-AI rights” movement that urges the tech world to “Stop replacing AI with human devs.” The campaign reimagines the human-AI dynamic, calling for a balance where AI takes on the routine, and developers reclaim their creativity.
Through bold OOH, DOOH, and guerrilla activations across major tech cities, Junie becomes both activist and problem-solver. Each message rallies for “AI rights” — the right to do the boring stuff — so developers can get back to what they love: solving problems and pushing technology forward.
As VP of business Andrew Zakonov puts it, “Developers weren’t born to debug after AI — it’s AI’s job to take over routine tasks.” With Junie, JetBrains turns that belief into action, championing a future where humans and AI collaborate — each doing what they do best.
