The Philippine Association of National Advertisers (PANA) celebrated a historic milestone with the Panata Awards 2025, themed “Vow To Wow.” Held at Fairmont Makati, the ceremony received a record-breaking 225 entries, marking its highest in 16 years—proof of the industry’s enduring commitment to purposeful and impactful brand building. The refreshed format transformed the awards night into a grand celebration of creativity, unity, and the evolving landscape of Filipino marketing.
Check the complete list of Panata Awards 2025 – Winners
The evening honored some of the industry’s most outstanding leaders and campaigns. Joaquin L. San Agustin of SM Supermalls was named Executive Brand Builder of the Year, receiving the first-ever wearable Panata trophy—a 14-karat gold ring symbolizing visionary leadership. The Cebuana Lhuillier Brand Building Team earned Team of the Year, while three standout campaigns took home the Grand Panata: POLIDENT for Social Good, VITRESS for Crisis and Reputation Management, and McDonald’s RECLASSIFIED for Sustainability. McDonald’s Philippines was also hailed as National Advertiser of the Year.
This year’s awards embraced transformation with new categories celebrating moment marketing, emerging platforms, and AI-powered advertising. Hosted by Eri Neeman and highlighted by performances from Jessica Villarubin and Janine Teñoso, the ceremony blended tradition and innovation—capturing the industry’s renewed promise to elevate storytelling, creativity, and meaningful brand experiences.
The celebration was made possible through strong partnerships with Google (Silver Sponsor), The Trade Desk (Bronze Sponsor), Viu (Special Sponsor), and creative and events partners IdeasXMachina and Praxis Experiential. Supported by Media Partners adobo Magazine, GMA Network, and RMN Network, the 2025 Panata Awards reinforced PANA’s mission to champion responsible, effective, and inspiring marketing communications in the Philippines.
