The global advertising and creative industry is buzzing — because the entry deadline for The One Show 2026 is fast approaching. Set for Friday, 23 January 2026, this regular deadline marks a key milestone for agencies, brands, designers, filmmakers and independent creators aiming to showcase their most ambitious work on one of the world’s most prestigious creative stages.
This year’s edition of The One Show comes with major updates and new categories that reflect how creativity continues to evolve. Long-standing disciplines like Design have been restructured into Design & Branding and Design in Advertising, while new competitive categories such as Creator Content and the Best Use of TikTok Award give voice to fresh formats and digital-native creativity. There’s also a new spotlight on independent talent through The One Show Indies, celebrating work from smaller, founder-led agencies, production houses and creators.
With entries open now, creative teams around the world are polishing their submissions and narratives, mindful that fees increase after each deadline period and that late entries still have opportunities through extended submission windows into February. The One Show has also expanded its Currency Value Adjustment program to support broader participation from more countries, making this global competition even more accessible.
For winners, The One Show offers more than awards: inclusion in an elite archive, international recognition, and a complimentary one-year membership in The One Club for Creativity. Finalists and winners will be celebrated during Creative Week in May 2026 — culminating in an iconic awards gala in New York City that spotlights the best of creativity across advertising, design and innovation.
